Privacy Policy

1. Who We Are

American Gypsy Tattoo (“we,” “us,” or “our”) is the operator of americangypsytattoo.com and the associated booking app at app.americangypsytattoo.com. Our studio is located at 18644 Farm to Market Road 1431, Jonestown, TX 78645. You can reach us at (512) 761-3972 or by email at founder@americangypsytattoo.com.

2. Information We Collect

When you book an appointment, join our waitlist, complete a waiver, or receive a service from us, we collect:

• Your full name, date of birth, home address, and phone number
• A photo of your government-issued ID (driver’s license, state ID, birth certificate, or passport) and the ID number, used to verify your identity and age
• Your signature and the consent choices you make on our waiver (for example, whether you agree to photos of your tattoo being used on our social media)
• Details about the service you booked: artist preference, service type (tattoo or piercing), date of visit, design notes you share with us, and — for guardians bringing a minor for a piercing — the minor’s name, date of birth, and ID information
• Photos of your completed tattoo or piercing, when you have consented to their use
• Your reward star balance and visit history while you participate in our rewards program
• Basic device and browser information that the app needs to function (for example, whether you’ve enabled push notifications)

3. Why We Collect It

We collect the information above for these specific reasons, and no others:

• Booking and waitlist management. Your name, phone, and service preferences let us hold a spot for you, notify you when an artist is ready, and prevent missed appointments.
• Age verification. We will not tattoo anyone under 18, and our piercing age rules are strict. Your date of birth and ID photo are how we verify, in person, that you are legally old enough for the service you’ve requested.
• Aftercare. If you receive a tattoo or piercing, we may send you a short aftercare reminder text so you know how to care for the work while it heals.
• Legal waiver and consent records. Texas requires tattoo studios to keep signed consent and ID records for every service. Your waiver, ID photo, and signature are how we satisfy that obligation if we’re ever audited.
• Rewards program. Your visit history is how we credit stars and award rewards you’ve earned.
• Communication about your visit. When you contact us — by submitting the waitlist form, joining a check-in, or replying to our messages — we use your phone number to text you about that specific request.

4. How Your Information Is Stored and Protected

Your records are stored on managed servers operated by our cloud providers. Files like ID photos and signatures live in secured cloud storage. Sensitive ID information — specifically your ID number — is encrypted at rest using AES-256-GCM with a key that is not stored alongside the data, so a copy of the database alone is not enough to read it.

Access to the personal data we hold is restricted to American Gypsy Tattoo staff who have signed in with a staff PIN or admin login. Every time a staff member opens a client’s ID record, we record who looked and when, so we have an audit trail. Deleting a waiver also writes to that audit trail before the record is removed.

5. SMS and Mobile Messaging

When you give us your phone number — by joining our waitlist, checking in, booking an appointment, or replying to one of our messages — you consent to receive SMS text messages from American Gypsy Tattoo at (512) 761-3972 about the request you just made. Examples include “your spot is ready,” appointment reminders, and aftercare instructions.

Message frequency varies based on your visit activity. Message and data rates may apply. You may opt out of SMS messages at any time by replying STOP to any text. We will confirm your opt-out and stop messaging you. Reply HELP at any time for help and our contact information.

Mobile opt-in data and consent — including your phone number — are never shared with third parties or affiliates for marketing or promotional purposes. The only third party that handles your number is the messaging provider we use to deliver the text (Twilio), which acts on our behalf under its own privacy and 10DLC compliance terms.

6. How We Share Your Information

We do not sell, trade, rent, or share your personal information with third parties for their marketing purposes.

We use a small number of service providers to operate the app, and they only see the data they need to do their job:

• Twilio — delivers SMS texts on our behalf.
• Square — processes in-studio payments and links your visit to your reward star balance.
• Our cloud database and storage providers — hold the records described in this policy.

We may also disclose information when legally required (for example, in response to a subpoena or a regulatory audit of our consent records). We do not otherwise share your data.

7. Your Choices and Data Deletion

You can ask us to delete the personal information we hold about you at any time. To do that:

• Email founder@americangypsytattoo.com from the address you provided to us, or call us at (512) 761-3972, or stop by the studio in person.
• Tell us the phone number associated with your account so we can find your records.
• We will confirm the deletion within a reasonable time. Note that we may retain a minimal record of the deletion itself for audit and legal compliance.

You can opt out of SMS messages without deleting your account by replying STOP to any text. You can opt back in by replying START.

8. Children

Our services are intended for adults 18 and older. We do not knowingly collect personal information from anyone under 18 for their own use of the app. Where a parent or legal guardian provides information about a minor in connection with a piercing service, we collect only what is needed to verify the guardian relationship and provide the service.

9. Changes to This Policy

We may update this policy from time to time. When we do, we’ll change the “Last updated” date at the top of this page. For material changes, we’ll make a reasonable effort to flag them.

10. Contact

If you have questions about this policy, your data, or our SMS practices, contact us:

• Email: founder@americangypsytattoo.com
• Phone: (512) 761-3972
• Studio: 18644 Farm to Market Road 1431, Jonestown, TX 78645